Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art & Concept
Partner: Käthe Trumbach (Text & Concept)
Account Director: Anja Goetz

Director Promo TVC: Mario Zozin
Production: Tony Petersen Film
Director Pokalgeschichen: Martin Haerlin
Production: It’s Us Media
Photographer: Stefan Leitner

“Jetzt schreibt Ihr Vereinsgeschichte!” (“Now you’ll write club history!”) is a campaign targeted specifically at german amateur soccer clubs. It became the most successful promotion for Coca-Cola Germany and was adapted in several european countries.

To win the exclusive prices - a meet&greet or public game against Germanys top pro-soccer-clubs like Bayern München or Schalke 04 - participants had to collect the codes printed on the back of activated bottle-caps. The monthlong 1 Mio. Euro sweepstakes were supported with weekly cash-prices and each amateur clubs high-scores could be tracked on a campaign-website.

The face of the campaign was no other then the captain of Germany national soccer team: Manuel Neuer. We produced packaging, OOH and TVCs.

To refresh the campaign during the FIFA soccer world cup the following year we created a new format called “Pokalgeschichten” (trophy stories). An ironic online-series of fake interviews with Manuel Neuer and stories about his “history” with the FIFA trophy.