Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art & Concept
Partner: Käthe Trumbach (Text & Concept)
Account Director: Anja Goetz
Director: Fabian Frost
Photographer: Olaf Heine
Production: Candy Film
To activate the partnership between the DFB (the german soccer league) and Coca-Cola we were asked to create a polished campaign visual and social content with a small budget, but with big stars. The german national soccer team.
The video content was planned only to be used as social ads but the client was so happy with the result that we transformed the ads into a commercial for national television.
The difficult shoot was made even more challenging during the height of the corona pandemic.
Client: Sparkasse & Apple Pay
Agency: Plantage IX
Role: Creative Director Art & Concept
Partner: Käthe Trumbach Text & Concept
Art Director: Laura Bussmann
UX/UI: Alvaro Garcia
Account Director: Sandy Adolf
PHASE 1:
Director: Lars Timmermann
Production: element e
Photographer: Matthias Wehowski
PHASE 2-3:
Director: JJ Adler
Production: Soup
Photographer: Ruben Riermeier
For the Sparkasse x Apple Pay Launch we created everything from creative- and media strategy to TV, Out-of-Home and Social Media. Launching in 3 phases to 3 different target groups, it became the most successful Apple Pay Launch in Germany.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art & Concept
Partner: Katharina Trumbach
Account Director: Anja Goetz
Director: Annegret von Feiertag
Production: bluefilm
Photographer: Klaus Merz
We created a stage for the sugar-free options of the Coca-Cola brands Fanta, Mezzo Mix, Sprite and made them the stars. With a remix of the song “Sag mir Quando, sag mir wann” famous singer and entertainer Ross Antony is introducing our stars in a colorful musical-like TVC.
We also created social ads and billboard out-of-homes.
Campaign 2022
Client: Coca-Cola
Agency: IBM ix
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Account Director: Sandy Adolf
Director: Elisha Smith-Leverock
Production: Simon & Paul
Photographer: Anatol Gottfried
Campaign 2017
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Account Director: Anja Goetz
Director: Joschka Laukeninks
Production: Tony Petersen Film
Photographer: Mat Neidhardt
Following our successful pitch for the Coca-Cola brand “Mezzo Mix” - a soft drink with a mix of cola and orange flavors - we were tasked with the complete relaunch of the brand in 2017.
The new claim “Mixt euch eine gute Zeit” (“mix yourself a good time”) was transported via a lavish TVC, social and OOH campaign that plays with the “fascination of mixing”. Two ordinary things become something special when mixed. Just like the mix of cola and orange in Mezzo Mix.
Client: Knappschaft Bahn See
Agency: IBM iX
Role: Creative Director Art & Concept
Partner: Käthe Trumbach (Text & Concept)
Account Director: Julika König
Director: Andre Maat & Sven Schrader
Photographer: Tino Pohlmann
Production: KANU
The Minijob Zentrale belongs to the German pension insurance and is responsible for making Minijobs legal.
Since this feels like getting married, we created this awareness campaign with employers and employees getting married. Results of new registrations exceeded expectations. The campaign is steered and reworked on a weekly basis driven by data reportings.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art & concept
Partner: Käthe Trumbach (copy & concept)
Account Director: Anja Goetz
Director: Jan Bonny
Production: Markenfilm
With Coca-Cola as the official sponsor of the German national team for the 2018 world cup in Russia, I was tasked with developing a design for the cans and a corresponding OOH campaign of a limited “Collectors Edition”. Every player of the german team got an individual can. This time including german coach Joachim Löw.
Besides the cans we produced several OOHs and a TVC with Löw and the stars of the german national team.
Let’s talk real talk: The paradigms in the automotive industry have shifted. We are moving from engineering products to software products.
But why is everyone in the so afraid of it? Why don’t we want to work with open source, connected mobility and digital twins?
How do we want to provide state of the art experience for end customer and employees?
If we want to put computers on wheels – and then on the road, we have to open up. We have to share our knowledge and collaborate.
Let's shake hands on doing everything we can to make the vision become reality.
Join the Code to Road.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Production: nhb studios Berlin
I was in charge of concept, look and storyboard-design of several animated promotional TVCs for different Coca-Cola promotions.
Client: Volkswagen Rally
Agency: Aperto Berlin
Role: Design Lead / Senior Art Direction
Volkswagen won the World Rally Cup for a third time in 2015. I designed this microsite for the "World Champion Campaign".
The user can configure their favorite car with stickers and humorous add-ons; share that car on facebook and then see it drive along other users vehicles in an individual ad banner.
Client: Reinert
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Director: Edward Berger
Production: SOUP Film
Photographer: Steffen Jänicke
“Bärchenwurst” (“teddy bear sausage.” Welcome to Germany…) is a meat brand of one of Germanys largest food producers “Reinert”. With playful designs it is specifically targeted as a healthy option for kids.
We worked on the complete launch of their vegetarian alternatives. Packaging, OOH, social, print and a TVC with one of Germanys biggest film stars Matthias Schweighöfer (Valkyrie, You are wanted). The film plays with the concept auf anti-authoritarian parenting in a humorous way.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art & Concept
Partner: Käthe Trumbach (Text & Concept)
Account Director: Anja Goetz
Director Promo TVC: Mario Zozin
Production: Tony Petersen Film
Director Pokalgeschichen: Martin Haerlin
Production: It’s Us Media
Photographer: Stefan Leitner
“Jetzt schreibt Ihr Vereinsgeschichte!” (“Now you’ll write club history!”) is a campaign targeted specifically at german amateur soccer clubs. It became the most successful promotion for Coca-Cola Germany and was adapted in several european countries.
To win the exclusive prices - a meet&greet or public game against Germanys top pro-soccer-clubs like Bayern München or Schalke 04 - participants had to collect the codes printed on the back of activated bottle-caps. The monthlong 1 Mio. Euro sweepstakes were supported with weekly cash-prices and each amateur clubs high-scores could be tracked on a campaign-website.
The face of the campaign was no other then the captain of Germany national soccer team: Manuel Neuer. We produced packaging, OOH and TVCs.
To refresh the campaign during the FIFA soccer world cup the following year we created a new format called “Pokalgeschichten” (trophy stories). An ironic online-series of fake interviews with Manuel Neuer and stories about his “history” with the FIFA trophy.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Production: Rabbicorn Films Berlin
Director: Greg Bray
We adapted the global Sprite “Born to Refresh” campaign for the german market in 2018. Additionally to adjusting the south-american TVC we created a new print- and digital OOH campaign.
We were also tasked with developing several YouTube Bumper-ads that were supposed to communicate “Refreshment” in a short and fun way.
Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Production: Erste Liebe Filmproduktion
Director: Jan Bonny
The “Coca-Cola Mischkiste” is a coke-branded standard supermarket crate. Consumers can collect several bottles of different Coca-Cola brands and used to have the benefit of a single free bottle on top of their 12.
That benefit was discontinued in 2018 but to promote the “fun” in mixing several coke brands in one crate we developed four fun TVCs that play with that concept as well as show off more unusual coke-flavors.
Each spot worked for one of a years four quarters and all were shot in one night.
