Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Production: Erste Liebe Filmproduktion
Director: Jan Bonny
The “Coca-Cola Mischkiste” is a coke-branded standard supermarket crate. Consumers can collect several bottles of different Coca-Cola brands and used to have the benefit of a single free bottle on top of their 12.
That benefit was discontinued in 2018 but to promote the “fun” in mixing several coke brands in one crate we developed four fun TVCs that play with that concept as well as show off more unusual coke-flavors.
Each spot worked for one of a years four quarters and all were shot in one night.