Campaign 2022

Client: Coca-Cola
Agency: IBM ix
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Account Director: Sandy Adolf

Director: Elisha Smith-Leverock
Production: Simon & Paul
Photographer: Anatol Gottfried

Campaign 2017

Client: Coca-Cola
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)
Account Director: Anja Goetz

Director: Joschka Laukeninks
Production: Tony Petersen Film
Photographer: Mat Neidhardt

Following our successful pitch for the Coca-Cola brand “Mezzo Mix” - a soft drink with a mix of cola and orange flavors - we were tasked with the complete relaunch of the brand in 2017.

The new claim “Mixt euch eine gute Zeit” (“mix yourself a good time”) was transported via a lavish TVC, social and OOH campaign that plays with the “fascination of mixing”. Two ordinary things become something special when mixed. Just like the mix of cola and orange in Mezzo Mix.