Client: Reinert
Agency: Plantage Berlin
Role: Creative Director Art
Partner: Katharina Trumbach (copy)

Director: Edward Berger
Production: SOUP Film
Photographer: Steffen Jänicke

“Bärchenwurst” (“teddy bear sausage.” Welcome to Germany…) is a meat brand of one of Germanys largest food producers “Reinert”. With playful designs it is specifically targeted as a healthy option for kids.

We worked on the complete launch of their vegetarian alternatives. Packaging, OOH, social, print and a TVC with one of Germanys biggest film stars Matthias Schweighöfer (Valkyrie, You are wanted). The film plays with the concept auf anti-authoritarian parenting in a humorous way.